6.1 Sirwo in Motion
6.2 Liberate the Craft
6.3 Better Shared
6.4 Organic Central Focus
6.5 Image Treatment Guidelines
6.6 Photography Violations
6.2 Liberate the Craft
6.3 Better Shared
6.4 Organic Central Focus
6.5 Image Treatment Guidelines
6.6 Photography Violations
There are four main editorial styles of photography. These capture the emotion of being immersed in the Sirwo Coffee experience. We have a combination of imagery from the hills of Kitale, the people that make the brand and the processes that deliver excellent quality.
SIRWO IN MOTION
6.1
It is all about the pour, the moment the anticipation of your coffee becomes real, the moment the coffee is transformed. Adding energy, movement and flow to the photography to give it a Creating bespoke images of sirwo coffee in motion. This will create unique and inviting food photography visuals to support the brand.
S-PATTERN CONSTRUCTION
6.2
Showing the process in detail, we will use image frames that are zoomed in, highlighting the craftsmanship and care while liberating the intricacies of coffee making.
EXPERIENCE WITH PEOPLE
6.3
Experience and emotions, these images of people showcase a shared personal moment between people. The human touch and wonder of every interaction. We will capture moments between people while they share an experience with Sirwo.
ORGANIC CENTRAL FOCUS
6.4
Focused on nature and natural elements the directions shows hyper-realised imagery of landscape. coffee berries and the organic elements that make our coffee extraordinary. The composition of the imagery is centred around one main subject (mountain, wood, tree). For example, the hills are the only landmark in frame and the coffee bean too. Bring to focus the tapestry of Kenya through this direction.
IMAGE TREATMENT 1
6.5
When there is an opportunity to organise a bespoke shoot, we place individuals interacting with the Sirwo brand. This can include any stage of the Sirwo coffee making process, from plant to cup. For example, standing beside the coffee, planting the coffee, enjoying a fresh cup of Sirwo coffee, someone in the cafe.
IMAGE TREATMENT 2
6.5
The following image treatments are designed to align with the brand's look and feel. We will use high quality images to communicate the value of sirwo coffee. For individuals and group images, the direction is as follows to ensure the image is well composed.
IMAGE TREATMENT 3
6.5
In this composition, the Sirwo coffee experience is shown in the left third of the image, with room to showcase it beside our subject. Apply the rule of thirds with individual subject images. This rule states that an image should be divided into thirds, both vertically and horizontally. Place the subject in the left or right third of an image and the other two thirds open for more room to showcase the Sirwo coffee experience.
IMAGE TREATMENT 4
6.5
For the group images, ensure that the shared experience of Sirwo coffee is central to the image composition. The image should represent the joy experienced with the Sirwo brand.
PHOTOGRAPHY VIOLATIONS
6.6
