September 2022
4.1 Colour Palette
4.2 Colour Usage Guidelines
4.3 Colour Pairing Guidelines
4.4 Typography
4.5 Type Styles
4.6 Composition Examples
4.7 Type Usage Violations

A colour palette influenced by the heritage, landscape and ethos of indulgence capturing the spirit of timelessness and flexing across a variety of mediums. The palette works cohesively and collectively, providing distinct Sirwo Coffee colours and a supporting palette that adds dimension.
OUR WORDMARK
4.1
Color plays a huge role in how your audience perceives you. Our suite of colours is a blend of solid, neutral and soft tones, the aesthetic of Sirwo Coffee is “premiumand approachable”
The % usage is indicated in the guidelines .
COLOUR USAGE GUIDELINES
4.2
Here is a collection of suggested color pairings. These colors work well on-top of each other and provide enough contrast for the reader.
color pairing guidelines
4.3
Here is a collection of suggested color pairings. These colors work well on-top of each other and provide enough contrast for the viewer.
typography
4.4
Our typography is simple, adaptive, modern and open. The type combination captures the premium brand but is soft enough and therefore accessible.
type styles
4.5
Always use the typography in it’s right format and avoid compromising the integrity of the identity.
composition example
4.6
TYPE USAGE VIOLATIONS
4.7