5.1 S-Pattern Construction
5.2 O-Bean Pattern Construction
5.3 Patterns in Application
5.4 Pattern Usage Violations
5.2 O-Bean Pattern Construction
5.3 Patterns in Application
5.4 Pattern Usage Violations
A graphic system that adds texture, energy, movement and flow to the brand. The graphic elements are supporting devices used both physically and digitally. We have two distinct patterns pulled from our word mark - the S pattern used for premium expressions and the O pattern used for everyday expressions.
S-PATTERN CONSTRUCTION
5.1
Sleek, rich and expressive - the S pattern works well with our main brand colour and is used in premium settings.
O-BEAN PATTERN CONSTRUCTIONN
5.2
Playful, simple and dynamic - the O- bean pattern works well with our neutral brand colours and is used in everyday settings.
PATTERNS IN APPLICATION
5.3
Playful, simple and dynamic - the O- bean pattern works well with our neutral brand colours and is used in everyday settings.
PATTERN USAGE VIOLATIONS
5.4
