3.1 Our Wordmark
3.2 Wordmark Colours
3.3 Our Seal
3.4 Seal Colours
3.5 Wordmark Cleaspace
3.6 Logo Usage with Layouts
3.7 Logo Usage with Imagery
3.8 Wordmark Usage Violation
3.9 Seal Usage Violation
3.2 Wordmark Colours
3.3 Our Seal
3.4 Seal Colours
3.5 Wordmark Cleaspace
3.6 Logo Usage with Layouts
3.7 Logo Usage with Imagery
3.8 Wordmark Usage Violation
3.9 Seal Usage Violation
A bold and adaptive logo that flexes accordingly while retaining memorable characteristics that create strong connections with audiences. There are X variations of the logo fit for digital, physical, packaging, signage and sub-brands. The logo suite includes the full lock up and brand mark called 'The Seal'. The logo suite provides dimension and range giving the brand the ability to exist in different formats, the core elements of the logo mark remain the same across all versions. Here is a break down of usages and expressions.
OUR WORDMARK
3.1
Our brand has the ability to accommodate a range of content, this is the full lock up shown opposite is the streamlined version of the wordmark. It is simple and dynamic. From this wordmark three graphic elements are formed - logo mark and two graphic elements.
Wordmark
A sleek and iconic logo. One that captures the full spectrum of the Sirwo Coffee experience. Slanted script font in sentence case paired with simple open serif font.
wordmark colours
3.2
These guides apply to the lock-up of symbol and wordmark – as well as either component on its own. The colour combination of background and lock-up should reflect the purpose and overall layout of the application. Blue and white is the lock-ups primary colour to express the premium sophistication and presence of Sirwo Coffee. When a lighter logo is needed, use the suite of shades provided. However, over images, the colour logos may not provide sufficient contrast, so the grey scale and black and white versions of the logo may be used.
our seal
3.3
The graphic element is designed to speak for itself, a juxtaposed device highlighting the past and representing a brand that is timeless.
Digital Seal
The digital seal is constructed with simplicity and scalability in mind. The crisp detail pulls from the full lock up while providing memorable distinctive mark.
Physical Seal
The digital seal is constructed with functionality and structure in mind. The addition of the full name allows this mark to stand completely on its own in physical spaces. Still pulling from the full logo mark, we keep consistency in this mark while adding an edge with structure. .
Seal Colours
3.4
The colour combination of background and lock-up should reflect the purpose and overall layout of the application. Violet and white is the lock-ups primary colour to express the premium sophistication and presence of Sirwo Coffee. When a lighter logo is needed, use the suite of shades provided.
wordmark clearance
3.5
The lock-up’s clearspace has been built into the provided artwork. If you need to recreate it, the clear space is defined by the size of the “o” from the wordmark. Minimum Size of the lock-up should be no smaller than 50mm in height when printed, or 50px in height on screen.
logo usage and layouts
3.6
To ensure the right amount of breathing space around the Sirwo logo the following process should be applied:
LOGO USAGE WITH imagery
3.7
Here are some recommended examples of how the Sirwo logo should be integrated
wordmark USAGE violation
3.8
Always use the logo in it’s right format and avoid compromising the integrity of the identity.
seal USAGE violation
3.9
Always use the logo in it’s right format and avoid compromising the integrity of the identity.
