September 2022
2.1 Experience Principles
2.2 Sirwo Manifesto
2.3 Creative Platform
2.4 Core Elements
Inspired by the tapestry of Kenya with a nod to the heritage of the farm the Sirwo Coffee brand expresses both a sense of longevity and familiarity. This is created to last and to work across lifestyle and coffee products. Sirwo Coffee will shape the culture of coffee in the world more than just a product the brand is an experience. The brand is built on indulgence and that sense of enjoyment while elevating the brand to a global standard.
Experience Principles
2.1
LIBERATE THE CRAFT

Our experience and expertise radiates, this translate to an active creative language filed with detail, intent and atmosphere.
SIRWO MANIFESTO
2.2
Sirwo Coffee is crafted with care, robust with our roasts and set to serve. Built on our heritage of excellence Cultivated for unforgettable experiences We are where you discover Explore the Tapestry of Kenya Be invigorated by the artisanal detail.
Our insurgent spirit keeps us at the frontier of lifestyle Of service Of indulgence
OUR CREATIVE PLATFORM
2.3
INDULGE IN THE TAPESTRY
OUR CORE ELEMENTS
The core elements make the Sirwo brand instantly recognisable. They create the basis for the visual identity.
2.4
Logo Suite
Prototypes
Typography
Art Direction
Colour Palette